Road safety matters which is why I’m on this one again. Here, in the mighty metropolis where I reside, there is a partial ring road around the huge housing estates and general suburbia. It is festooned with traffic lights and roundabouts and has a forty mile per hour speed limit. I hate it. Continue reading
A White Paper has been prepared by Mediaworks to analyse the current digital landscape in the automotive sector. In it, they examine key digital metrics and have established the automotive brands with the strongest digital profiles.From virtual showrooms to a new breed of well informed customers, digital has already altered the automotive sector — and the industry’s dependence is expected to grow in the coming years.
In 2016, the number of new cars sold in the UK reached an all-time high. According to figures from The Society of Motor Manufacturers and Traders (SMMT), 2.69 million cars were registered — up 2% on 2015’s performance. Although largely attributed to fleets, private car sales still remain historically high at 1.2 million.
The White Paper offers actionable advice and invaluable industry insights making it essential reading for digital marketing managers and personnel and, indeed, anyone who works in the automotive sector. The Paper can be downloaded free of charge HERE.
Call me paranoid but the one thing that worries me about technology is people. Let me explain: A couple of weeks back the NHS and a lot else crashed because some pointless, swivel-eyed cretin though it would be funny to disrupt the world. In the UK the sick, halt and lame had their appointments delayed and there was much pandemonium and it was all down to cheapskate thinking and the retention of outdated technology. Continue reading
The other day a friend gifted me with two magazines dating from the 20th Century. One was a 1958 copy of The Motor, featuring the 1958 Motor Show from Earls Court; the other a 1972 copy of Motor that reported on that year’s Le Mans race when the motor racing world lost the great Jo Bonnier. Continue reading
Apologies to automotive readers but as a sort of prelude or introduction to my new photography website which is undergoing the final touches right now I thought I would post some news that should be of interest to all photography or imaging enthusiasts. Continue reading
Growing up from childhood with a name like Elon Musk must imbue the name-holder with a certain degree of self-confidence in the sense that the global schoolboy is not going to let that one go without a crack at a spoonerism or anagram. In the case of today’s Elon Musk, that is certainly the case. Continue reading
Twenty years ago the car buying public were encouraged to buy diesel vehicles to help save our embattled environment. How naive we were back then; how innocent. Why, we even voted Labour if you can imagine it! It won’t be news to anyone that this was not the greatest idea after all as it has caused an increase in diseases from asthma to cancer, allegedly driven vast numbers of folk to an early grave and sent up air pollution in our cities to levels even higher than the hot air that emanates from Parliament. Which is to say a lot. Continue reading
The use of dashcams, while prevalent, hasn’t quite snowballed as much as I thought. It’s a great idea, especially for drivers of older cars who don’t have all the latest whizz-bang technology. We are not hearing so much about ‘cash for crash’ scams as we used to and, I would suggest, using a dashcam in a car might have contributed to that. Continue reading
Don’t worry, this isn’t about a large, female Wagnerian warrior from Germany with a spear and saucepan lids for a brassiere. This is about a British road warrior from Aston Martin. Continue reading
Throughout history man has tried to make his life better by secreting technology about his person. Up to a point this has been fine but recently the science of wearable tech has snowballed and it seems like a day cannot pass without yet another crackpot invention. Continue reading