We live in a world where we take advice from a meerkat. Worse still, we are obliged to take advice from government ministers and that advice is to switch. Everything. All the time. Not that many years ago we took out car insurance with this or that company and there we stayed, our policies renewing year on year. Continue reading
Following the government’s announcement that the sale of petrol and diesel cars must stop after 2040 a taxi driver was interviewed by some television Johnny. He was broadly in agreement with the idea but wondered how taxi drivers – for example – would manage given the EV range issue as it stands today. Continue reading
Recently a report noted that some children don’t know that chips are made from potatoes. A quick butcher’s on the internet showed that this should come as no surprise. Pork comes from pigs they are astonished to learn and what are tomatoes exactly? On the very first search page without any effort, reports on the ignorance of children when it comes to food dated back to 2012. The surprise is that in the intervening five years, although the issue is much discussed, nothing has actually been done to change things. Sounds wearingly familiar doesn’t it? Continue reading
The Toyota Prius has recently been given a makeover, but has it made much of a difference? Here, we’ll briefly review the 2017 model and see just how much it compares to its predecessor. Continue reading
Road safety matters which is why I’m on this one again. Here, in the mighty metropolis where I reside, there is a partial ring road around the huge housing estates and general suburbia. It is festooned with traffic lights and roundabouts and has a forty mile per hour speed limit. I hate it. Continue reading
A White Paper has been prepared by Mediaworks to analyse the current digital landscape in the automotive sector. In it, they examine key digital metrics and have established the automotive brands with the strongest digital profiles.From virtual showrooms to a new breed of well informed customers, digital has already altered the automotive sector — and the industry’s dependence is expected to grow in the coming years.
In 2016, the number of new cars sold in the UK reached an all-time high. According to figures from The Society of Motor Manufacturers and Traders (SMMT), 2.69 million cars were registered — up 2% on 2015’s performance. Although largely attributed to fleets, private car sales still remain historically high at 1.2 million.
The White Paper offers actionable advice and invaluable industry insights making it essential reading for digital marketing managers and personnel and, indeed, anyone who works in the automotive sector. The Paper can be downloaded free of charge HERE.
Call me paranoid but the one thing that worries me about technology is people. Let me explain: A couple of weeks back the NHS and a lot else crashed because some pointless, swivel-eyed cretin though it would be funny to disrupt the world. In the UK the sick, halt and lame had their appointments delayed and there was much pandemonium and it was all down to cheapskate thinking and the retention of outdated technology. Continue reading
The other day a friend gifted me with two magazines dating from the 20th Century. One was a 1958 copy of The Motor, featuring the 1958 Motor Show from Earls Court; the other a 1972 copy of Motor that reported on that year’s Le Mans race when the motor racing world lost the great Jo Bonnier. Continue reading
Apologies to automotive readers but as a sort of prelude or introduction to my new photography website which is undergoing the final touches right now I thought I would post some news that should be of interest to all photography or imaging enthusiasts. Continue reading
Growing up from childhood with a name like Elon Musk must imbue the name-holder with a certain degree of self-confidence in the sense that the global schoolboy is not going to let that one go without a crack at a spoonerism or anagram. In the case of today’s Elon Musk, that is certainly the case. Continue reading