The Citroen DS range of cars is no more. Welcome to the DS range of cars. The new DS 5 flagship model introduces the brand’s stand-alone identity. It gains an impressive new front end and numerous other revisions that make it a true DS, previously a sub-brand defined by its avant-garde styling. The new car combines dynamic performance, refinement and attention to detail with a range of advanced technologies. It embodies, say DS, all the attributes of present and future DS vehicles.
Alongside the new DS 5’s additional features, such as the sculpted, vertical grille with the DS monogramme in the centre, the Xenon Full LED headlights, a new touchdrive interface and a new range of high-performance engines, this latest model maintains all the qualities it is already renowned for. These qualities, as stated by DS, include exterior lines that defy convention, an exceptional interior and exterior design with refinement in every detail and the model’s characteristic ‘cockpit’ driving position. New DS 5 will be unveiled at this year’s Geneva Motor Show, with this new model set to arrive in UK showrooms in July 2015.Essentially this is a new face for a new brand. The front end styling is a key feature on all premium vehicles. The car’s face gains even more character and prestige. The vertical grille proudly incorporates the ‘DS Wings’ signature, which extends as two shafts of light into the new headlamp design.
Like DS 3 and DS 3 Cabrio, DS 5 features the brand’s new light signature, with headlights combining LED and Xenon technologies, along with scrolling indicators. These headlights are a key feature of the car’s front end. Meeting high standards in lighting quality, they also illustrate the refinement and attention to detail of New DS. Launched on DS 3 last July, this headlamp design will ultimately feature on all DS models.
The new face goes hand-in-hand with the vehicle’s avant-garde styling. Whether viewed from the front, side or rear, New DS 5 is immediately recognisable. From the side, the key styling feature is the slender, chrome sabre running from the tip of the headlamp to the front window. The rear view further underlines the status of the car, with its wide tracks, striking rear light signature and twin tailpipes integrated within the rear bumper.The interior of New DS 5 brings to mind the world of aerospace design. The most symbolic feature is the cockpit roof. With its three light wells, the roof creates a unique ambience that can be tailored to individual requirements, day or night. The driving position was designed 100% around the driver. The main controls are grouped on two centrally positioned consoles, one at a low level near the gear selector and one overhead. Both incorporate specially designed buttons, dials and toggle switches that were inspired by the aerospace industry. New DS 5 continues the high-tech driving experience with its colour touchdrive interface. This new system provides easy access to all in-car functions, from navigation to music. It also simplifies the interior layout, with 12 fewer buttons on the dashboard and fascia.
For peace-of-mind and a relaxed drive, New DS 5 is also available with the ‘DS Connect Box’, which includes the brand’s ‘SOS & Assistance’ system. This trailblazing technology enables localised emergency and assistance calls, to summon help if ever it is needed. Today, more than 230,000 DS vehicles on the road in Europe are equipped with this system.New DS 5 is powered by the latest engines from the PSA Group. All the engines available with New DS 5 combine power (between 120 and 210hp) with respect for the environment (between 74.3mpg and 65.7mpg for the diesel models). The New DS 5 Hybrid 4×4, in particular, achieves sub-100g/km of CO² and over 80mpg on a combined cycle, figures that are comparable with the best in the premium segment. From launch, customers will be able to choose between six smooth and dynamic Euro 6 engines and gearbox combinations, with torque of between 240 and 400Nm. The range will be extended at the end of 2015 with a new 210hp engine, the THP 210 S&S 6-speed manual.
On the road, DS say that the DS 5 delivers a dynamic, but relaxed drive. The running gear has been upgraded since the model was first launched for improved comfort. The shock absorbers gain PLV (Pre-loaded Linear Valve) technology. This technology limits sudden changes in damping force, in order to produce a more linear damping curve. At the same time, the compression stroke is longer. As a result, New DS 5 soaks up bumps and dips in the road more effectively. Vibration comfort is also significantly improved by the reduction in impact noise. It is a well known fact that I like a Citroen, sorry, DS, and I am looking forward to testing it soon.