A White Paper has been prepared by Mediaworks to analyse the current digital landscape in the automotive sector. In it, they examine key digital metrics and have established the automotive brands with the strongest digital profiles.From virtual showrooms to a new breed of well informed customers, digital has already altered the automotive sector — and the industry’s dependence is expected to grow in the coming years.
In 2016, the number of new cars sold in the UK reached an all-time high. According to figures from The Society of Motor Manufacturers and Traders (SMMT), 2.69 million cars were registered — up 2% on 2015’s performance. Although largely attributed to fleets, private car sales still remain historically high at 1.2 million.
The White Paper offers actionable advice and invaluable industry insights making it essential reading for digital marketing managers and personnel and, indeed, anyone who works in the automotive sector. The Paper can be downloaded free of charge HERE.
For some people, a car is little more than a method of getting from one place to another. They treat it as little more than a tool of convenience to help them deal with the day-to-day logistics of going to work, seeing friends, and picking their kids up from school every day. And there’s nothing wrong with that. However, for many other people, cars are so much more than that.Continue reading →
When you’ve done a big shop and stowed the bags in the boot of your average car, isn’t it irritating to get home only to find all the groceries strewn about like the aftermath of a grenade strike. Tins rolling around, packets splitting open and a lost root vegetable that has bounced to oblivion to rot and to smell. Wouldn’t it be good if some car maker came up with a nifty idea to stop that happening? That would be fantastic, that. Enter, stage left, the Volvo V40 D3 R-Design Pro.Continue reading →
Surveys. Where would we be without surveys? For example, When we have a general election the pollsters are out and about bringing us their view of the outcome. If you take their advice you can take comfort in the fact that you will be entirely wrong about the result. There is however one group that you can poll and ensure you will get an honest response. Motorists. For example, a new poll shows that within their own ranks there are persons for whom a special and long-standing disapprobation is reserved.Continue reading →
Can you imagine how it must have felt to have invented something that changed or even saved people’s lives? We can only imagine the level of commitment it would take with, by our standards archaic tools, to come up with, say, the electric light bulb. Continue reading →
There is a large, stormy cloud with an officially thunderous face hanging over Audi, just as there is with Volkswagen and for the same reason. The Americans have accused the company of ‘engine faults’ (that’s ‘fiddling with the bits’ to you and me). This is seen as A Bad Thing, especially by the swivel-eyed monomaniacs to whom the car is the devil in a tin dress; but can we please put this ‘storm’ into perspective? Continue reading →
A very long time ago I managed to get Ian Hislop’s autograph. In those days I tapped my work into an electronic typewriter that had a small screen and saved stuff onto a floppy disk. It worked well and was considerably less trouble than the wretched device I am now using. Progress it’s called. Continue reading →
For as long as I can remember, ‘old people’ have been represented on television and elsewhere as being decrepit denizens of bowls clubs, bingo halls and old folks homes. It is as patronising as saying that all young people are drug addicts. Even the former ‘so-called’ presenters of Top Gear used to place everyone over sixty into the slow lane of life, usually in a Peugeot. Continue reading →
When people think about the name of Audi there’s a good chance they will immediately associate it with the word ‘quattro’ because that, in a way, sums up the brand. Thus it was very refreshing to drive a TT version that was front-wheel drive for a change. Further more, our car eschewed the ubiquitous DSG auto gearbox in favour of a good old six speed manual. Continue reading →
Ford have just announced that the company is introducing the new Ka Black and Ka White editions of its city car, with exclusive and stylish exterior and interior designs. The Ford Ka Zetec Black and Zetec White editions offer a sophisticated, personalised design with black bodywork or white bodywork and white interior detailing. Both colour schemes create a classic look with a fresh, contemporary appeal and pure, uncomplicated styling. Continue reading →