Italian cars of the past had all the attributes of a practiced vamp: hugely desirable and ruinously expensive. Invariably, the design was gorgeous but the construction and electrics were often suspect and rust was an ever present spectre of impending brown doom and general owner misery. Continue reading
A White Paper has been prepared by Mediaworks to analyse the current digital landscape in the automotive sector. In it, they examine key digital metrics and have established the automotive brands with the strongest digital profiles.From virtual showrooms to a new breed of well informed customers, digital has already altered the automotive sector — and the industry’s dependence is expected to grow in the coming years.
In 2016, the number of new cars sold in the UK reached an all-time high. According to figures from The Society of Motor Manufacturers and Traders (SMMT), 2.69 million cars were registered — up 2% on 2015’s performance. Although largely attributed to fleets, private car sales still remain historically high at 1.2 million.
The White Paper offers actionable advice and invaluable industry insights making it essential reading for digital marketing managers and personnel and, indeed, anyone who works in the automotive sector. The Paper can be downloaded free of charge HERE.
Call me paranoid but the one thing that worries me about technology is people. Let me explain: A couple of weeks back the NHS and a lot else crashed because some pointless, swivel-eyed cretin though it would be funny to disrupt the world. In the UK the sick, halt and lame had their appointments delayed and there was much pandemonium and it was all down to cheapskate thinking and the retention of outdated technology. Continue reading
Are you looking for a new family car? There’s been some excellent new models released lately that you may want to consider. Whatever type of car you’re looking for, here we’ll look at the top 5 new family cars currently available. Continue reading
I reviewed the latest Peugeot 2008 last year, HERE. Then, it was a diesel-engine version in Allure trim. It was a fine modestly-sized SUV which I described as being an ideal small, economical family car. The 2008 is based on the 208 supermini but, although heavier, offers more versatility and space. This time I wanted to try the three-cylinder 1.2 PureTech petrol engine with a lively 130bhp and 230Nm of torque. Continue reading
Why writers & journalists have it easy today… In general, car manufacturers are very generous to motoring journalists and it is appreciated. Scribes and snappers are invited to events and launches, all, or at least most, expenses paid. Recently, I was asked to attend, with VIP status, a prestigious motor racing event, for example. Very nice. Certainly the work can be demanding at times but you can’t fault the arrangements. Continue reading
There are a number of articles out there about the Nissan LEAF which focus on showing you how it is the best in its class. But, as an everyday combustion engine driver you don’t want to know if Nissan have produced the best electric car in the EV class but rather how the LEAF stacks up against the class equivalent of petrol and diesel cars. Continue reading
Throughout the year motor manufacturers launch, it seems, a new car on almost a daily basis. The choice has never been so good. Soon the very latest vehicles will be beckoning to you alluringly from behind plate-glass showroom windows. Try me. Buy me. Continue reading
It is dusk. The dark descends as, out of the gloom, emerges a slender figure. “That’s enormous”, said my wife, “also a bit flash”. Naturally, I expected this reaction and was ready for it. I started the car and the Ford Mustang 5.0L V8 grumbled into life; I switched on the lights and, jumping out, went around to the passenger side and opened the door to reveal – a puddle light shining a bright, white Mustang onto the road like a personal bat-signal. Job done. Sold to the lady! Continue reading
A while back I was watching The Grand Tour in which our merry trio were driving some expensive supercars and it occurred to me that I had, albeit briefly, myself driven two of the cars they were testing. Throughout the series other, maybe lesser cars, also made an appearance and it is with great pleasure that I found I had driven some of them too, often extensively and with a big cheesy grin on my face. Continue reading