As I am, this very morning, in receipt of a very smart Volvo S60 for a week of Swedish comfort cruising, I feel honour bound to mention that Polestar, Volvo’s sporting cousin, has introduced a whole new line of high-performance products called Polestar Performance Parts, which offer, they say, even more driving pleasure to Volvo drivers.
Polestar Performance Parts offers a wide range of extensively developed enhancements for the Volvo S60 (now they tell me), V40, V60 and XC60 models to begin with, including chassis parts, wheels, exhaust, interior and exterior details, and more.
“We have”, says Niels Möller, Chief Operating Officer of Polestar, “received strong feedback over a long period of time from customers all over the world regarding Polestar Performance Parts. We are delighted to be able to meet the demand, starting from today. This is a product improving on the already strong base of Volvo cars in terms of performance, handling and driving pleasure”.
All Polestar Performance Parts are designed under the philosophy “Made to Perform”, fully utilising the 20-year motor sport experience of the engineers and racing drivers from Polestar and its motor sport partner Cyan Racing.
“What we learned on the racing circuits with our colleagues at Cyan Racing is that championships are not won in a single lap. The secret of our success on the tracks is in creating balanced and precise cars that are predictable for the driver to control in all situations. Lessons learned on the tracks are transferred directly into the development of our road cars and performance products. The new range of Polestar Performance Parts is no exception– they are designed and developed with the very same philosophy,” according to Henrik Fries, R&D Director of Polestar.
Polestar Performance Parts can be purchased as a complete package, including chassis parts, wheels and tyres, intake and exhaust, as well as exterior and interior parts. All of these components will together create a more compelling driving experience, especially in combination with the Polestar Performance Optimisation, and can be bought in separate packages as well.
All Polestar Performance Parts are developed and tested, say the company, together with Volvo Cars to the same high standards as all other products. This process ensures a perfect fit and finish, with, crucially, no impact on the Volvo factory warranty, while most importantly increasing driving pleasure.
Polestar Performance Parts will be available from participating Volvo dealers in April. Prices are yet to be announced. Further Volvo models will be included in the Polestar Performance Parts range in due course. Explore the Polestar Performance Parts here and see the Polestar Performance Parts video here.